Chapter 5 Motion Graphics in Public Spaces

Motion Graphics seems to be changing the look and feel of our environment while be reinforcing company brand and persona.  My first thought was Las Vegas, where lighting, motion graphics, sound and quite a bit of imagination is utilized to capture the public's attention. Grabbing and holding their attention while drawing them into the excitement and adventure, is the whole purpose of a advertising, media or graphic designer and their goals.LED lighting, computer animation, lighting sequences, digital displays can be seen in hotels, restaurants, on the building sides, in & outside of store fronts and multiple other locations.

Thinking of the holidays, this chapter on Motion Graphics in Public Spaces is also seen largely during Christmas time. Store, Malls and home owner sometime go to great lengths to light up their space or home to grab attention once a year. Neighborhoods like Peacock Ln, Portland International Raceway and the Zoo light in Portland, all use motion graphics to capture children's attention.