Chapter 6 Motion Literacy

Primary motion when choreographed, associate with orientation, scale and positioning are explained in this chapter about Motion Literacy and is referred to Primary motion; one or more elements moving over time and across space. Translation is the elements predetermined movement horizontal and vertical axes in a two-dimensional environment while the x, y and z axes are in a three-dimensional environment. There are many student examples in this chapter and lessons such as; kinetic typography, motion paths, basic animation principles and the use or definition of anticipation, follow through overlapping, pause, timing acceleration and deceleration, etc.

Secondary camera motion is also mentioned and is explained as an technique used to simulate movement to bring a realistic aspects and achieve various compositional framing.

Chapter 5 Motion Graphics in Public Spaces

Motion Graphics seems to be changing the look and feel of our environment while be reinforcing company brand and persona.  My first thought was Las Vegas, where lighting, motion graphics, sound and quite a bit of imagination is utilized to capture the public's attention. Grabbing and holding their attention while drawing them into the excitement and adventure, is the whole purpose of a advertising, media or graphic designer and their goals.LED lighting, computer animation, lighting sequences, digital displays can be seen in hotels, restaurants, on the building sides, in & outside of store fronts and multiple other locations.

Thinking of the holidays, this chapter on Motion Graphics in Public Spaces is also seen largely during Christmas time. Store, Malls and home owner sometime go to great lengths to light up their space or home to grab attention once a year. Neighborhoods like Peacock Ln, Portland International Raceway and the Zoo light in Portland, all use motion graphics to capture children's attention.

Chapter 4 Motion Graphics in Interactive Media

While flash does have some disadvantages, the opportunity for designers to develop new innovative ways to communicate their message has driven animation, creative design and interactivity the high standard where it is today..

With Java support, interactive designs and animation can be run on most operation systems. There is a demand for motion graphics for a wide range of company and individual advertising. Creating or maintaining a web presence is important, depending on your industry and this can be a great tool. Another area of considerable growth in motion graphics and is already heavily used is in portable gaming, kiosks, mobile devices, desktops applications and DVD  video titles.

Designing a website with interact buttons and element can keep a users attention while guiding them through the website. As mentioned in our text book, "Incorporating motion into navigational structure, can enhance the level of interactivity by placing elements might otherwise be overlooked."

Chapter 3 Motion Graphics in Television

Motion Graphics with today's technology, plays a vital role for television networks on a variety of platforms. Networks continue to evolve and change, while new forms of social media, advertising and marketing tools are available to the general public. In this industry the need to keep viewers engaged with your network through reports, stories and information is the difference between achieving success and not.

Network Television channels are aware that viewers demand more compelling visual graphics and innovative methods to capture their attention. Areas the networks focusing more on are their station IDs (call letters), show openers, interstitial, network packages, television campaigns, public service announcements, commercials and music videos.